Bug #14835

Make the subtitle on our canonical logo optional

Added by sajolida 2017-10-12 17:43:49 . Updated 2019-03-18 11:13:47 .

Status:
Resolved
Priority:
Normal
Assignee:
sajolida
Category:
Target version:
Tails_3.13
Start date:
2017-10-12
Due date:
% Done:

0%

Feature Branch:
promotion-material.git:contrib/14835-optional-tagline-in-logo
Type of work:
Graphics
Blueprint:

Starter:
Affected tool:
Deliverable for:

Description

I’m talking about “theamnesicincognitolivesystem”.

  • This text is quite long and becomes very small and hard to read at small sizes.
  • I’m really not sure it understandable by most people; though we don’t have data about it. But if we rely strongly on this subtitle to make people understand what Tails is about, it means that we’re probably failing severly elsewhere.
  • In the flat version, the vertical alignment between the three element (the icon, Tails, and the subtitle) is hard to manipulate in sizes where the subtitle becomes too small.
  • Multiplying the number of ad-hoc variations that we need to create when we want to use our logo reveals a limitation in the design of the logo itself.

See the discussion on: https://mailman.boum.org/pipermail/tails-dev/2017-September/011727.html

So I’m hereby proposing to make that subtital optional in our logo and having a working logo with and without the subtitle which is not the case right now:

  • The banner is using an ad-hoc version partly because of the complex vertical alignment in the flat version of the canonical logo.
  • Removing the subtitle breaks the vertical alignment of the canonical logo.

When saying this I’m assuming that a good logo should at least be easy to use and look good in the banner on our website :)

That are places where little context is available to help understanding what Tails is (e.g. t-shirt, stickers that are large enough for the subtitle to be readable; perhaps any other non-digital support). In these cases, the subtitle can gives useful tiny bits of info that the picture itself does not convey, which might help trigger curiosity and interest in people who haven’t heard about Tails yet (=> potential conversations). intrigier is at least happy that his Tails t-shirts have this subtitle.

Files

logo vertical alignments.png (82631 B) Anonymous, 2017-10-18 14:55:17
logos.svg (62179 B) Anonymous, 2017-10-18 14:55:17
tails-logo-flat-inverted-old.png (22248 B) sajolida, 2019-03-10 20:59:36
tails-logo-flat-old.png (7528 B) sajolida, 2019-03-10 20:59:37
tails-logo-flat-inverted.png (16856 B) sajolida, 2019-03-10 20:59:44
tails-logo-flat-inverted-notagline.png (11838 B) sajolida, 2019-03-10 20:59:44
tails-logo-flat.png (16808 B) sajolida, 2019-03-10 20:59:59
tails-logo-flat-notagline.png (11783 B) sajolida, 2019-03-10 20:59:59

Subtasks

Related issues

Related to Tails - Bug #10649: Have a video to explain how to start Tails (and use the boot menu key) Resolved 2015-11-24

History

#1 Updated by sajolida 2017-10-12 17:48:30

  • Assignee deleted (sajolida)
  • QA Check set to Ready for QA
  • Feature Branch set to web/14835-remove-subtitle-in-logo

Done this as structured procrastination :)

#2 Updated by sajolida 2017-10-12 17:48:46

#3 Updated by sajolida 2017-10-13 19:31:39

  • Subject changed from Remove the subtitle on our canonical logo to Make the subtitle on our canonical logo optional
  • Description updated
  • Assignee set to sajolida
  • QA Check changed from Ready for QA to Dev Needed

#4 Updated by Anonymous 2017-10-16 13:21:53

#5 Updated by Anonymous 2017-10-16 13:22:02

#6 Updated by Anonymous 2017-10-16 13:25:07

  • Priority changed from Low to Normal

I think we agreed on this and you already implemented this in my smallCSSfixes branch. Thus, I’m putting the priority back to normal and would like you to either finish this work or remove the commit from the CSS branch, so that we can merge it into master.

#7 Updated by sajolida 2017-10-16 18:04:51

#8 Updated by sajolida 2017-10-16 18:05:30

- Both intrigeri and u agreed on the idea but also said the subtitle should be optional for other support (t-shirts, stickers). So I think we need to find a version (in terms of size and alignment) that works both with and without the subtitle.
- You asked for more changes on tails-project: https://mailman.boum.org/pipermail/tails-dev/2017-October/011779.html.

So I removed these changes from smallCSSfixes and should work on this more.

I’m pasting here your comments for future reference:

> I think it’s nice BUT there needs to be more space on top and bottom.
> Stuff needs to breathe.. So please don’t add a padding or anything,
> because this will break other stuff I did in the donation banner
> branch, but instead make the image slightly smaller.
>
> Now it’s 100px in height and the the whole banner is 114px high. I
> think we need at least 10-15px on top and below, so the logo should
> not be higher than 90px.
>
> Also, what I find weird is that the USB stick is not horizontally
> aligned with the text. You see, the stick is higher than the T and
> lower too. I can live with this.
>
> But I can’t live with the missing breathing space.

#9 Updated by Anonymous 2017-10-18 14:55:21

In your proposal, I think what you did was to leave the USB stick vertically sized as is. I think this should not be like this. Instead, the stick should have the size of the text. Attached a comparison of what we have, what I propose and what you proposed on the branch.

#10 Updated by sajolida 2019-03-10 20:54:44

  • related to Bug #10649: Have a video to explain how to start Tails (and use the boot menu key) added

#11 Updated by sajolida 2019-03-10 21:00:14

Sorry to follow up on this after a long silence but I’ll need the version of the flat logo without the tagline for Bug #10649.

Thanks to your last example, I understand better your proposition!

So you’re making the image of USB stick smaller in order to fit in height with the text.

I don’t like that so much as it changes the proportion between the USB stick and the text that are otherwise the same in all other versions. The USB stick also appears kind of shrunk to me (maybe because I got used to seeing it bigger everywhere else).

I gave it other try today and I think that it’s enough for me to move the USB stick a bit higher in the flat version, high enough so that it looks good both with and without the tagline.

I pushed a branch to promotion-material.git:contrib/14835-optional-tagline-in-logo and I’m attaching files to do the comparison.

If we can’t make our minds between the 2 of us, I’m sure we can ask around for more opinions :)

#12 Updated by sajolida 2019-03-12 14:15:52

Oops, I missed pushing the branch the other day. Done now.

#13 Updated by Anonymous 2019-03-12 17:37:41

  • Assignee set to sajolida
  • QA Check changed from Ready for QA to Pass

Looks good to me and I agree with your reasoning!

#14 Updated by sajolida 2019-03-18 11:13:47

  • Status changed from Confirmed to Resolved
  • Target version set to Tails_3.13
  • QA Check deleted (Pass)

Merged!