Feature #12082

Analyze the results of the donation campaign

Added by sajolida 2016-12-25 19:08:55 . Updated 2017-08-30 12:55:41 .

Status:
Resolved
Priority:
Normal
Assignee:
sajolida
Category:
Fundraising
Target version:
Tails_3.2
Start date:
2016-12-25
Due date:
% Done:

100%

Feature Branch:
Type of work:
Research
Blueprint:

Starter:
Affected tool:
Deliverable for:

Description

The goals would be:

  • Understand how we could improve our donation page and user scenario
  • Understand which source of clicks and incentives work the best
  • Have some metrics to know if we are doing better or worse next time

We could analyze:

  • Number of donors
  • Average donation amount
  • Calendar wrt other campaigns
  • Days with more donations
  • Metrics they use at Tor and Wikipedia
  • Referrers who work the best
  • Convertion rate (across different referrers)

Subtasks

History

#1 Updated by anonym 2017-01-24 20:48:46

  • Target version changed from Tails 2.10 to Tails_2.11

#2 Updated by anonym 2017-03-09 14:00:28

  • Target version changed from Tails_2.11 to Tails_2.12

#3 Updated by sajolida 2017-04-18 19:12:20

  • Target version changed from Tails_2.12 to Tails_3.0

#4 Updated by sajolida 2017-05-22 17:37:55

I’m still blocked on this because I don’t have the logs from RiseupLabs and Zwiebelfreunde.

#5 Updated by sajolida 2017-05-22 22:38:17

  • Target version changed from Tails_3.0 to Tails_3.1

#6 Updated by sajolida 2017-08-06 10:16:33

  • Target version changed from Tails_3.1 to Tails_3.2

#7 Updated by BitingBird 2017-08-30 12:55:41

  • Status changed from Confirmed to Resolved
  • % Done changed from 0 to 100