Bug #10367

Check which of our Twitter followers are the most influencial

Added by sajolida 2015-10-14 08:26:57 . Updated 2016-09-25 04:20:22 .

Status:
Resolved
Priority:
Normal
Assignee:
emmapeel
Category:
Fundraising
Target version:
Start date:
2015-10-14
Due date:
% Done:

0%

Feature Branch:
Type of work:
Research
Blueprint:

Starter:
Affected tool:
Deliverable for:

Description

To retweet our call for donations :)


Subtasks


History

#1 Updated by sajolida 2015-10-14 08:27:10

#2 Updated by sajolida 2015-11-04 12:45:54

  • Assignee deleted (None)
  • Target version changed from Tails_1.7 to Tails_1.8

#3 Updated by sajolida 2015-12-17 03:01:43

  • Assignee set to sajolida
  • Target version changed from Tails_1.8 to Tails_2.0

#4 Updated by sajolida 2016-01-26 18:31:00

  • Target version changed from Tails_2.0 to Tails_2.2

#5 Updated by sajolida 2016-02-21 19:43:28

  • Status changed from Confirmed to Resolved
  • Assignee deleted (sajolida)

Top follower from previous months can be seen on https://analytics.twitter.com/user/Tails_live/home.

Other than that, external services offer more analytics but I’m not sure we want to do this. I couldn’t find a Debian package for that either.

I’m done with investigating this for the time being. Let’s see how this info is useful once we actually get to launch the crowd-funding campaign.

#6 Updated by sajolida 2016-08-25 11:07:52

  • Status changed from Resolved to Confirmed
  • Assignee set to emmapeel
  • Target version changed from Tails_2.2 to Tails_2.6

Reopening and reassigning to emmapeel who wants to work more on that. Deadline is 2.6!

#7 Updated by sajolida 2016-09-04 03:11:42

And interesting part of this would be to spot people who we think could help us with the donation campaign, for example because their are friends, political allies, etc.

#8 Updated by emmapeel 2016-09-04 03:53:26

Hmm could not find a list of the most important followers, but:

- Most important followers change every month in the stats.

- We have very few tweets, and they get widely retweeted every time.

- We have many more mentions than tweets (people talks about us, but we don’t talk).
- Many mentions are complains :S

Also, maybe we could verify our twitter account account:

https://support.twitter.com/groups/31-twitter-basics/topics/111-features/articles/119135-about-verified-accounts#

#9 Updated by emmapeel 2016-09-04 04:11:11

sajolida wrote:
> And interesting part of this would be to spot people who we think could help us with the donation campaign, for example because their are friends, political allies, etc.

Yes, that is a good idea. I will start gathering such a list, please send me the accounts you think I would not think of.

#10 Updated by anonym 2016-09-20 16:53:54

  • Target version changed from Tails_2.6 to Tails_2.7

#11 Updated by emmapeel 2016-09-22 10:25:17

Well… I have been diving on this Twitter thing, I think we change the most influential followers each month.

It is important to get mentions, to engage in threads in Twitter from other accounts, and to post things to twitter to have more possibility of reach.

The quality of the messages affects the amount of retweets.

We get a lot of retweets every time we release, but for example ‘test needed’ got many retweets, and only a little portion of people clicked on the actual link…

Not sure if it is the kind of attention we want to get. Is a bit like a very confusing party.

#12 Updated by emmapeel 2016-09-25 03:41:41

Well… just as a conclusion:

- Our follower base is too random to identify our most influencial followers.
They change all the time. This month we got followed by DEFCON and so it is
the most important follower we have.

- Links to our documentation, blueprints, technical information, etc in reply to
some tweet seem to be retweeted too.

- Tor project works a lot on our twitter! :D
They tweeted the most important mention this month:
https://twitter.com/torproject/status/778386651450118144

- We will get spread when we ask for it, and not many people will actually
click on the donation page. We need nice images to get better spread.

But:

- When we have asked followers to spread some tweet, we got lots of retweets.
But not much people clicks on our links, or does more.

- The kind of content that is most passed is the witty, funny content that will
look good on your twitterstream, with animated gifs, jokes, easy memes, etc.

- Not many people actually follows up with more action than just retweeting or
liking (i.e. not many clicks on the links)

- We get new followers straight from our website (oh, look, they have a twitter
account!) or when people from very far awar countries mentions us, explaining
what is Tails etc. Maybe we could ask for Tweets on many languages, thinking
on farsi for a start.

#13 Updated by emmapeel 2016-09-25 03:44:50

  • Status changed from Confirmed to Resolved
  • QA Check set to Pass

Not sure if I should mail some resumed thread to tails-fundraising.

I don’t think the question is so relevant after spending some time in twitter.

#14 Updated by intrigeri 2016-09-25 04:20:22

> Not sure if I should mail some resumed thread to tails-fundraising.

Yes, please, some actionable conclusion would be great to read there :)